Our Mission
Mental health education works best when an entire community learns together.
Through the Creative Coping Toolkit, we bring film-powered stories, evidence-based activities and practical coping tools into schools, homes and communities — so young people know they’re not alone, and know where to turn.
Our reach
12,000+ SCHOOLS
in all 50 states and 32 countries have participated in Angst, LIKE, The Upstanders & RACE to Be Human, film & evidence-based mental health programs.
1.2M+ STUDENTS
in 12,000+ schools have accessed the Creative Coping Toolkit (CCT) a turnkey, year-long, film and evidence-based mental health literacy program for students, families and the whole school workforce.
90% OF STUDENTS
strongly agreed that after watching LIKE and The Upstanders they feel more empathetic and no longer want to participate in gossip, drama, or bullying.
MORE THAN 165B
media impressions around the world.
What We Believe
Stories Help Us See Each Other
Film makes mental health feel human. A story can build empathy, reduce shame, spark an honest conversation and remind someone they are not alone.
Skills Change What Happens Next
Awareness is only the beginning. Brain science, guided conversations and practical tools help people understand their emotions, learn to self-regulate, build coping skills and ask for help.
It Takes the Whole Community
Young people talk to the adults who are there — the bus driver, the lunch line, the office. So the training reaches the whole school workforce, not only teachers and counselors, and gives everyone the same language, the same brain science and the same way in. Staff carry it home to their own families too.
Access Should Not Depend on a ZIP Code
Every student and family deserves trusted mental health education. We work with donors and partners to bring the Creative Coping Toolkit to schools and communities that could not otherwise afford it.
We Measure What Changes
Good intentions are not enough. Schools check in before the program begins and again at the end, the toolkit gathers impact data as it is used, and a two-year federal study is testing what we see. What we learn makes the program better, community by community, without collecting personal information from any young person.
Impact of the Angst program
78%
Are more open to talking about anxiety
82%
Are more likely to reach out to help others struggling with anxiety
81%
Will adopt coping tools mentioned in the film
95%
Think Angst is helpful for kids and teens
Impact of the LIKE program
89%
Think LIKE would be helpful for parents and adults
78%
Think social media is to blame for the rise in anxiety
70%
Will use social media differently after seeing LIKE
88%
Think LIKE should be shown in every organization or school
Impact of The Upstanders program
75%
Said The Upstanders changed the way they look at bullying behavior
95%
Said the film provided helpful tools & tips on how to be an Upstander
92%
Intend to practice some of the tools & tips from the film
94%
Think The Upstanders should be shown at every organization or school
Help a Story Reach the Student Who Needs It
Your gift helps bring film-powered mental health education, guided conversations and practical coping tools to schools and communities that could not otherwise afford them.
Help Expand Access